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Why Focus is Absolutely Vital
By Dewald Pretorius | October 17, 2007
Many of us in the Internet Marketing industry suffer from attention deficit disorder. It’s not the official disease, but we often lack the focus that is required to succeed.
Think back on your IM experience and tell me if this sounds familiar.
You’re busy building and promoting your websites according to a method that you read in a particular ebook. Suddenly, out of the blue, you hear about this new ebook that promises you extra quick indexing and fantastic AdSense revenues. So, you buy that ebook and read it.
Next thing you know, you’re building and promoting your web sites according to what the second ebook said.
You’re happily doing that, when suddenly you hear about this hot new ebook that tells you how to make millions with AdWords. So, you buy that ebook and read it.
Next thing you know, you’re all over AdWords and your web sites are silently idling in a forgotten alley.
Please pay close attention, because you’ve just identified your major obstacle to success, namely lack of focus.
Why is focus so vitally important? Let me tell you a story to illustrate why.
Once upon a time a king planted a fruit tree in the center of his garden. This wasn’t any old fruit tree. It possessed magic powers to decide what kind of fruit it wanted to bear.
When spring arrived, the tree considered all the possible kinds of fruits it could produce, and decided that it would produce rich juicy oranges.
It pushed out the buds, which opened and became beautiful orange tree blossoms. The insects pollinated the flowers and slowly tiny little oranges started to grow on the tree.
Just as the oranges were about halfway to being ready to pick, the tree suddenly had a change of heart. It decided that it didn’t want to produce oranges anymore, it wanted to produce apples.
It quickly shed all the oranges and started pushing out apple blossom buds. The buds started to turn into a rich apple harvest.
Just before the apples were ready to be picked, the tree changed its mind again and decided it wanted to produce peaches.
It shed the apples and started the process all over again with peaches.
At the end of the season, the king ordered his servants to cut down the tree because it never produced any fruit.
Now, do you realize that that’s exactly what you’re doing when you’re constantly changing your focus from the one hot thing to the next?
By changing your focus you’re robbing yourself of the opportunity to succeed at any of the things you’re doing.
It’s absolutely essential to focus on something, anything, and stick with it until it produces fruit.
It’s often said that success comes overnight after months or years of preparation and hard work.
Tags: Building Websites, focus, internet marketing, success
Topics: Building Websites |
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